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About David

Who Am I

My story can be best summarized by learning through trial and error.

At 265 pounds, bordering obese, and a car accident leaving me with three blown discs and intense sciatica, I was 20, going on 50, and decided to make a change. Little did I know that this change would lead me down a health and fitness journey that would define my life and passion. Through learning everything I could get my hands on, investing in my education, and being a voracious reader. I've taken the principles from the foremost thought leaders in their fields and applied them to my own life. Some things worked great, others not so great. This has led me to become a highly effective coach, helping people find solutions to their problems that can be seamlessly added to their daily lives.

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‘You don’t pay the plumber to bang on pipes; you pay the plumber for knowing where to bang”.

15 Years, 2k clients and
12k+ in person training hours later

Over my career, the internet has been an incredible advancement in connectivity; you can be reading this from anywhere in the world. But it has also led to an overwhelming amount of information, especially with regard to dieting. You could spend years trying this diet and that diet with little to no progress. That is where I come in. As a naturally curious person, I have tried most of the common diets. Keto, Carnivore, Vegan, Paleo, Intermittent Fasting, and Atkins, to name a few. This allows me to help better serve my clients who wish to eat according to one of these diets. This means we can incorporate any way you choose to eat into your program!

Over the last decade, through self-experimentation and working one-on-one and online with thousands of clients, I have developed what I believe is the simplest and most effective way to reach one's health and fitness goals.

However bad it is for business, I live my life by the ethos of a teacher. This means that if you still require my services a year from now, I have failed. 

I aim to teach you how to live the best life for the rest of your life!

"Love what you do and you will never work a day in your life"

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